Swarm builds and runs the outbound engine that keeps commercial roofs coming to you. You survey, quote and close. Nothing else about how you work has to change.
Cold storage and distribution · Naas, Co. Kildare · 35 min from depot
John Ryan, founder and managing director, confirmed decision maker. Wants a PPA, no capex. Asked what a site visit involves. Replied on email two of the sequence.
Example record · the shape of what lands on your phone
The crews, the kit and the accreditation are already there. You could take on more commercial work next month.
Finding 200 site owners, reaching the right name and chasing each of them politely for six weeks is days of work every week. Nobody in the business has days.
Pipeline follows whoever happened to call. Good quarters, quiet quarters, and no lever you can pull between them.
That gap is not a marketing problem. It is unbilled capacity.
They want a smaller monthly bill and a hedge against the next price rise. Somebody has to go and tell them. That is the entire job, and there are only four ways it gets done.
Real work, and the best margin you get. You cannot schedule it, forecast it or ask it to arrive in March.
You are one of six bidders on a job that was priced down before you opened the document.
Keeps the vans moving and the P&L flat. Twenty roofs to earn what one warehouse would have paid.
The only channel where you choose the county, the sector, the roof size and the system size. Built properly, it is the one you control.
Three of those happen to you. One of them you own.
Salary, car, employer costs. Three months before they know a kWp from a kWh, six before the first survey, and eighteen before they leave for a developer. Then you start again.
Built for homeowners. Shared leads, price shoppers, form fills, and the occasional bungalow described as commercial. You paid to find out.
You are the best salesperson in the business, and you are on a roof until Thursday. Outbound starts strong, stops in week three, and never restarts.
All three depend on one person finding time. Commercial outbound is not a person, it is a system: a list, an inbox that lands, copy that has already been tested, and somebody working the replies every day.
Seller Scout is our own prospecting engine. It works your territory building by building, reads the roof, checks whether an array is already up there, and finds the person who can actually sign. In most commercial sites that is the founder or the owner, not a procurement inbox. Here is a sweep of Kildare, Laois and Carlow.
Sweeping the territory
the first qualified site appears here
kilbridecold.ie
Awaiting sweep
Counties or drive time, site types, minimum system size, the titles you want to reach, and the sites you will not travel to.
Company by company, pulling site type, roof footprint, existing array, sector and ownership signals.
Industry, named decision maker, usable roof area, electricity usage. Fail one and the company never enters the sequence.
Name, role, domain and email confirmed. Acquisitions and receiverships flagged out before anyone is contacted.
Every record is a building that could physically take your system.
Commercial jobs are large and lumpy. That cuts both ways: a quiet quarter is expensive, and a single extra site pays for the whole engine several times over. Put your own numbers in.
£504,000
Illustrative. Swap in your own contract value and margin, and the shape of the answer does not change.
Crews, vans, overhead and accreditation all cost the same whether the pipeline is full or empty. The engine is priced in weeks, not installs. It costs a fraction of one job like the one above and it runs whether you are on a roof or not.
Is what the system is engineered around. Last quarter the live average across our client base was 3.8. A blended figure across every client, not a ceiling and not a promise for every quarter.
We build each part, wire them together and run them every week. You see qualified commercial prospects, never the machinery.
Seller Scout
Finds and verifies the sites, one location at a time.
Infrastructure
Dedicated domains, inboxes and a fourteen day warm up.
Messaging
Copy already tested across 300+ solar emails.
Qualification
Six gates, worked by us, before your phone rings.
Warm handoff
Into your CRM in under a minute, with the history.
Your install
You survey, you quote, you close, you build.
Everything upstream of your survey is ours. We never touch design, DNO, grid applications or install. That is your business, not ours.
We have tested over 300 emails for solar companies. The angles that work are already known, so week one is spent fitting them to your proof, not guessing.
The founder reads the monthly number. The operations director reads disruption and downtime. The sustainability lead reads reporting. Same offer, three different first lines.
Your completed installs, your kWp, your county. A named local reference beats a generic solar pitch every single time.
A multi step sequence per contact with real follow up. Most commercial replies arrive after the first email, not on it.
Nothing sends until you have read the sequence and the sender identities and signed them off. We do not put words in your mouth.
Replies are worked by us, not forwarded to you. A survey van that leaves for the wrong site costs more than the lead ever did.
Capex, lease or PPA. Established before you spend a minute on them.
This quarter, this year or exploratory. Sorted so your pipeline is honest.
The founder, the owner or the person who can walk it to whoever signs.
Usable area confirmed by the prospect, not guessed from a satellite tile.
50kW and above, confirmed against monthly spend or consumption.
Inside the territory you set, and inside your drive time.
Separate domains, separate inboxes, authenticated and warmed for fourteen days before a single prospect hears from you.
Registered for outbound only, so your primary domain is never at risk.
One identity and signature per mailbox, all in your company name.
SPF, DKIM and DMARC configured and verified up front.
Volume ramps on a schedule, caps hold, deliverability is watched daily.
Caps held · deliverability monitored daily
Every list filter, every line of copy and every qualification question is tuned to a commercial site owner. That focus is the product.
Rooftop, ground mount and car port work on commercial and industrial sites.
Warehousing, cold storage, manufacturing, food processing, agri and data.
Set by county, region or drive time from your depot. No leads you would not travel to.
No residential. No domestic retrofit, no homeowner enquiries, no mixed lists, and no second installer in the counties we run for you. A commercial engine cannot be half pointed at homeowners.
NDA and contract before any work begins, and under an hour of your time across the whole build. Scout runs your list while the copy is written, so approval and list delivery land together.
NDA and contract
Signed before any work begins. Your territory, your data, your installs.
Onboarding call
Thirty minutes on your offer, finance routes, installs and tone of voice.
Email setup
Domains, inboxes and authentication, then a week of ramped warm up.
Scout and list
Your territory swept in parallel and every record verified by hand.
Email approval
You sign off every line of copy and every sender identity.
Campaign live
Sending opens, replies are worked, qualified leads land in your CRM.
Week 01 · setup and warming Week 02 · sending opens Ongoing · replies worked by us
Walk away whenever you like. The domains, the inboxes, the list and the sequences are yours. They were built in your name, not rented to you.
Rebuilt and extended as territory is worked, never a one off export that ages out.
Domains, inboxes and authentication built for you and handed over.
Named commercial sites, past six gates, sitting in your CRM waiting on a survey.
The sequences that worked in your market, kept, whether you stay or stop.
solar companies worked with
emails tested and refined
markets covered
solar only, since
Tell us where you work and what you want to be quoting. We run your territory through Seller Scout and come back with the qualifying sites we can see, the sectors worth pointing at, and what week one would look like. No charge, and no obligation on either side.
Prefer to talk it through? Twenty minutes on your territory, your install capacity and the system size you want to be quoting.
martin@swarmsolar.co.uk